● Open to Product Marketing Manager roles · remote or Austin
I help B2B SaaS companies win customers they don't understand yet: in new markets, new segments and new languages.
Results
180%of sales target, expanding into three APAC markets at Bazaarvoice
47%regional revenue growth in APAC
27%product launch sales lift for a Galpern Growth client
$67Kraised in 18 days for Austin Sunshine Camps, 670% of goal
The work
When I led go-to-market for Bazaarvoice in three new APAC markets, I listened first: how buying decisions got made in each market, who was in the room, what proof people needed before they trusted something new. Then I adapted the positioning and go-to-market to what I heard.
That work at Bazaarvoice beat sales targets by 180%, grew regional revenue 47%, and lifted retention 23%. I presented the strategy to the CEO, CFO, CMO, and Board. Since 2017 I've run Galpern Growth, advising B2B SaaS and consumer brands on positioning, launches, and go-to-market, using AI-enabled research with human judgment at the center.
What I do as a product marketer
Positioning and messaging
Product launches
Go-to-market strategy
New-market entry
Customer research
Competitive intelligence
Demand generation
AI-enabled marketing workflows
Experience
Galpern Growth · Fractional Product Marketing Manager and Fractional CMO · 2017–present Positioning, launches and go-to-market for B2B SaaS and consumer brands, including fractional CMO-level work. 27% product launch sales lift; demand programs returning 5x ROI.
Bazaarvoice · Enterprise commerce SaaS · 2011–2016 Led go-to-market in three new APAC markets: 180% of sales target, 47% regional revenue growth, 23% higher retention. Presented GTM strategy to the CEO, CFO, CMO and Board.
iFOREX and The Box Marketing across seven international markets; digital campaigns for agency clients including Nike and Coca-Cola.
MBA, McCombs School of Business, UT Austin President, Graduate Business Council. Spanish (native), English, Hebrew.
Who is Dalia Galpern?
Who is Dalia Galpern?
Dalia Galpern is a product marketing manager and GTM strategy leader who helps B2B SaaS companies win customers they don't understand yet: in new markets, new segments and new languages. She turns deep customer insight into positioning, launches, and market adoption. She is based in Austin, Texas.
Is she open to new roles?
Yes. Product Marketing Manager and Senior PMM roles in B2B SaaS, remote or in Austin, Texas, full-time or contract.
What does she specialize in?
New-market entry and launches: building go-to-market strategy for new markets, new products, and new customer segments. Her work covers customer research, positioning, launches, and adoption.
What is Galpern Growth?
Galpern Growth is Dalia Galpern's consultancy, founded in 2017 in Austin, Texas. It advises B2B SaaS and human-centered consumer brands on positioning, launches, and go-to-market strategy, including fractional CMO-level work.
What results has she delivered?
At Bazaarvoice she beat sales targets by 180%, grew APAC revenue 47%, and lifted retention 23% while expanding into three APAC markets. Through Galpern Growth she has delivered a 27% product launch sales lift, demand-generation programs returning 5x ROI, and a separate 5x pipeline result.
Where has she worked?
Bazaarvoice (2011–2016), iFOREX, and the digital agency The Box, and since 2017 her own consultancy, Galpern Growth.
What languages does she speak?
Spanish (native), English, and Hebrew. She brings a bilingual, bicultural perspective on U.S. Latina consumers.
What is her education?
An MBA from the McCombs School of Business at The University of Texas at Austin, where she was President of the Graduate Business Council, and B.S. degrees in Advertising and Public Relations from UT Austin.
How can I work with her?
Dalia advises companies that are entering a new market, launching a product, or repositioning for a new customer. Book an hour or email daliagalpern@gmail.com.
Let's talk
Hiring a product marketing manager, entering a new market, or repositioning for a customer you haven't fully understood? That's my favorite kind of problem.
